1. get clear or your purpose

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> The thing I’m most passionate about is:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> I can talk for hours about:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> I enjoy learning about:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> People come to me for advice on:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> The values I live by are:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> I strive to be:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> I’d love to make the world a better place by:

</aside>

2. develop your authentic voice

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> My favorite quote is:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> If my life had a theme song, it would be:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> My favorite words and phrases are:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> I wish others knew this about me:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> If I could talk to my teenage self, I would tell myself:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> I resonate with writing that is:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> My style of communication is very:

</aside>

3. define your ideal audience

basic demographics

Age range: Education:
Sex: Job:
Relationship status: Income:
Family status: Location:

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> Their favorite websites are:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> Their favorite movies are:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> They love reading books about:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> If their life had a theme song, it would be:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> What were their goals for last year and did they achieve them?

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> One of their biggest goals in life is to:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> Their biggest fears are:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> They’re passionate about:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> Their weekend plans typically involve:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> They love to shop at:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> Their goals for this year are:

</aside>

4. cultivate your visual aesthetics

When my ideal clients encounter my brand or website, I want them to feel:

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> Popular brands that have a similar aesthetic are:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> Imagery that aligns with those feelings include:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> Colors that align with those feelings are:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> Three words that describe my brand’s visual aesthetic are:

</aside>

5. putting it all together

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> My authentic voice can be described as:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> The core values my brand stands by are:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> The purpose of my brand is to:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> My ideal client or customer is:

</aside>

<aside> <img src="/icons/star_gray.svg" alt="/icons/star_gray.svg" width="40px" /> My brand aesthetic can be described as:

</aside>